THE BRAND / THE BRAIN
Dallas based designer Madeleine Simon’s eponymous collection is modern Scandinavian minimalism. Inspired by the clean lines of her birth country Sweden, the brand is known for its refined silhouettes. Granddaughter of legendary Danish leather goods designer Rita Gross, Madeleine grew up in a family with great respect for craftsmanship. Her collection began in 2009 with four pieces that she draped, patterned, and sewed herself and her growing bump at the time. It has since grown into a global label sold in better boutiques worldwide.
Simon's uniquely Scandinavian ethos extends to all facets of the brand. The entire collection of ready-to-wear is produced responsibly and directly under the designers eye. The entire collection is designed, visualized and sampled in the Dallas studio with a small team of cutters and sewers.
The collection is often featured in both fashion and lifestyle magazines. Madeleine lives Dallas with her husband Jacob, their 4 kids, and their two German Shepherd pups.